Cotton Club is a major Russian manufacturer in the FMCG market. The company faces the challenges of increasing the volume of business, so it was important for the company to develop a memorable and unique platform with the potential to expand into marketing. The creative concept shows that the Cotton Club is becoming a place where people who are "passionate about business" work.

The visual concept is based on the outline of the letter C, referring to the name Cotton Club. The shape of the logo itself is associated with the shape of cotton, and the letter C becomes one of the "petals". These petals tend to unite, reflecting in their essence the principle of "passionate about business". The shape of the petal can be either planar or transformed into 3D shapes. They can be used both together, forming the shape of cotton, and separately.

employer brand and rebranding of cotton club